QUALITY & TRUTH & BEAUTY

COVENT GARDEN
ALTERITY STUDIO
0207 242 1618  To Book e-mail: info@alteritystudio.co.uk
Organic Hair Care

Ingredient

Derived From

Function

PEG-2 Oleamine

Soya Bean

Moisturising Gel Base

Agua

Purified Water

Low Level Base

Oleic Acid

Palm Nut

Moisturiser

Hydrolysed Wheat Protein

Wheat

Conditioner

Perfume

Banana

Fragrance

Certified Organic Symphytum Officianale

Comfrey Extract

Scalp Soothing Agent

Certified Organic Citrus Grandis

Grapefruit Extract

Anti Bacterial

Certified Organic Citrus Dulcis

Orange Extract

Antioxidant

Ascorbic Acid

Vitamin C

Antioxidant

Tocopheryl Acetate

Vitamin E

Antioxidant

Sodium Sulphite

Mineral

Antioxidant

Sodium Hydrosulphite

Mineral

Antioxidant

PEG-7 Coco Glycerides

Coconut

Anti Irritant

Cocamide

Coconut

Lathering & Thickening

ETA*/MEA*

Coconut

pH Adjuster

Alcohol Denatured

Corn

Viscosity Adjuster

* ETA = Ethanolamine, also called MEA = Monoethanolamine

Colours

Activators

Ingredient

Derived From

Function

Certified Organic Anthemis Noblis

Chamomile Extract

Soothing Agent

Pharmaceutical Grade Hydrogen Peroxide

Purified Water & Oxygen

Oxidizing Agent

Polyquarterium

Plant Cellulose

Conditioning Agent

EDTA Tetrasodium

Food Antioxidant

Stabalizer

Pheoxethanol Potassium Sorbate

Vitamin E

Preservative

Etidronic Acid

Mineral

pH Adjuster

Organic Colours with Natural Ingredients

Our colour products are rich in certified organic ingredients, plant extracts, amino-acids, natural oils, vitamins, and other nutrients to make sure your hair looks naturally healthier and glossier with radiant colour.

 

 

·  The organic ingredients have been certified by the Soil Association which is the UK’s leading campaigning and certification organisation for organic food

·  Ammonia free

·  65 intermixable colours, concentrates, brighteners, and lighteners.

·  Up to 3 levels of lift with colour and up to 7 levels of lift with lightener.

·  Cleaner blondes and beautiful reds that fade on tone.

·  Supreme 100% Resistant Grey Coverage

·  Certified vegan & cruelty-free by PETA

·  Rich with Nutrients, Antioxidants, Vitamins, & Amino Acid

·  Natural soothing and anti-inflammatory agents, such as certified organic chamomile (Anthemis Nobilis) and certified organic comfrey (Symphytum Officinale).

·  Organic Colours include the natural antioxidants: certified organic orange (Citrus Dulcis) and grapefruit (Citrus Grandis), as well as vitamins C and E. Antioxidants slow down or prevent oxidative reactions in the body. Although necessary for life, oxygen is a highly reactive molecule which can cause damage by producing free radicals. Antioxidants prevent and repair damage done to the body by these free radicals.

·  The conditioning and moisturising function is fulfilled by Hydrolysed Wheat Protein, which also helps to strengthen hair.

 

Our organic care range and organic colour range work together for outstanding results.

Our uniquely natural shampoos and reconstructors soften the hair before colouring and gently open up the outer layer (cuticle) so colour is easily absorbed.

Then our nourishing conditioners close the cuticle completely, and restore hair to its natural pH value. That means colour stays locked in and hair looks smooth and shiny.

Our care range products also contain natural UV light filters to protect hair and keep colour longer-lasting.

Nourishes, protects and strengthens coloured hair

All our products are packed with natural moisturisers and proteins that nourish, protect and strengthen coloured hair during every process from shampooing to straightening. So hair looks healthier than ever.

Even damaged hair can safely be coloured with Organic Colours. Our uniquely nourishing and strengthening formulations work together across all ranges to repair damaged hair in a short time.

 

Amazing Results

The full range comprises 65 inter mixable colours, plus concentrates, brighteners and a selection of activators with powder and oil for lightening. We can create any colour imaginable with our products; fiery reds, intense coppers, rich golds, auburn browns, clean platinum blonds and natural tones. Moreover, these are colours that are true to the chart, that don’t fade, with unrivalled coverage even on resistant grey hair and with natural a gloss/shine.

It is possible to take the hair from light to dark in one application with no need to pre-colour (This is due to the blue-violet base of our colour).

For resistant grey hair, our colours are designed to give extra grey coverage, enabling us to colour even the most resistant hair. Also they are naturally based, with certified organic ingredients and is ammonia-free. The highly effective products we use will enhance, protect and moisturise the hair during the colouring process.

Colour correction is made easy. Since there is no damage to the hair, it is possible to re-colour the hair straightaway.

 

Safe Natural Ingredients

Our colours contains some of the best natural ingredients to produce a gentle colour which gives a superb result every time. Their natural and certified organic ingredients, along with their functions, are listed below.